~East meets West~
November 12, Dubai, UAE: This holiday season, GUESS introduces its new advertising campaign shot in Japan by acclaimed photographer, Chen Man. Set against the breathtaking backdrops of Mount Fuji and the fields of Tokyo, the campaign is a unique pairing of Eastern and Western cultures that juxtaposes traditional Japanese surroundings against GUESS’ contemporary apparel and accessories. Bridging fine art and fashion photography—a signature of Chen Man—the hyper‐saturated color palette and mixing of cultural influences give the images a wondrous, dreamlike and fantastical brilliance.
Directed by Paul Marciano, CEO and Chief Creative Officer for GUESS?, Inc., and shot by two‐time collaborator Chen Man, the Holiday 2014 campaign features GUESS Girls Megan Williams and Karmay Ngaia, both young and full of energy yet from vastly different worlds. The campaign depicts a journey of their global friendship, taking the viewer on a voyage across Japan’s most picturesque locations.
The journey begins with the GUESS Girls practicing Japan’s most traditional of martial arts, Kendo. Their powerful poses bring their strength and beauty to the forefront of each image. As the journey unfolds, we follow the GUESS Girls as they enjoy a traditional Japanese tea ceremony set against a dazzling backdrop of rich foliage in vivid red, magenta and pink hues. The models are also seen traveling by rickshaw and posing alongside Japan’s emblematic fish flag. The story concludes in a bed full of cherry blossoms where the GUESS Girls accessorize eye‐catching red mini‐dresses with traditional paper parasols for an afternoon picnic.
Styled by the renowned fashion editor and stylist Satoshi Hirota, the images showcase stand‐out apparel pieces from the GUESS holiday collection. Bold red and black color combinations and headto‐ toe sleek leather silhouettes offset the shadowy outdoor scenes. As the scenery softens, so too does the clothing. Pastel‐colored garments, classic denim jackets, and chambray button downs complement the vibrant colors of the landscape.
The collection is now available in all Guess Jeans stores across GCC.
ABOUT GUESS AL FUTTAIM
On January 31st 2012, GUESS Inc. and Al Futtaim Trading Company entered into a distribution license agreement to develop the brand across the Middle East, with the existing business portfolio spanning seven territories inclusive of the Kingdom of Saudi Arabia, United Arab Emirates, Jordan, Kuwait, Bahrain, Lebanon, Egypt and Qatar. Covering prime locations and cities across the region the GUESS business portfolio encompasses multiple retail concepts as GUESS Jeans, GUESS by Marciano, GUESS Kids, GUESS Accessories and GUESS Footwear; across a network of 99 direct and in-direct, free standing and shop-in-shop stores by end 2013. As a result of this successful acquisition and setting a new milestone for the business, Al Futtaim now operates the largest number of GUESS retail stores in the Middle East with a commitment to create a retail business that is ready for sustainable growth across the region and to expand in new markets like Oman.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS products are distributed through branded GUESS stores as well as better department and specialty stores around the world. As of May 3, 2014, the Company directly operates 491 retail stores in the United States and Canada and 350 retail stores in Europe, Asia and Latin America. The Company’s licensees and distributors operate an additional 856 retail stores outside of the United States and Canada. In addition to shopping online, you can find more information about GUESS at GUESS.com.